The past 18 months have not been the easiest for most businesses, especially in retail.

Here, Retaissance managing director Cathie Osborne gives Professional Jeweller the lowdown on new ways to increase store revenue as the industry looks to get back to business.

The jewellery retail community is making a fast post-pandemic recovery, but cash flows are tight and appetite for risk conservative as we move cautiously forward.


Jewellers needs to continue to adapt and evolve with consumer behaviour changes and the current retail landscape to attract the next generation of consumers, but how do we go about this?

Retaissance offers the retailer a new way to do things that is disrupting the wholesale, consignment and appro model, just when the jeweller needs it most.

Buy-on-demand, also known as extended line or online only, is a model currently used by Harvey Nichols, Farfetch and John Lewis Partnership.

It supports business owners by adding new premium brands to their online store, with no upfront cost or risk.

When the consumer places a website order the item can be drop-shipped direct to the consumer or to the retail store for next-day click-and-collect. The jeweller then pays the suppliers the sale minus their commission.

This allows the retailer to potentially increase the average spend per customer, offer a wider portfolio of products, create upsell opportunities and increase sell-through.

Retailers can diversify into add-on categories such as bags, accessories, lingerie, beauty or fine and demi-fine global jewellery brands – all stocked at the world’s most premium retailers.

These can be picked, packed and dispatched directly to the customer or to the retailer for a click-and-collect service.

Retaissance Buy on Demand gives approved retailers access to new revenue channels, without the risk of dead stock or need for discounting. Most importantly the retailer can reach new customers and build footfall.

Elliot Young

Elliot Young was launched by best friends, Jessica Elliot and Jennifer Young.

The female-founded LA label for fine jewellery with a contemporary twist blends precious metals and stones like gold, silver and diamond to create dainty, relevant pieces – think hammered silver rings embedded with a flash of pearl or ruby, delicate chains hung with medallions symbolising friendship or hope and celestial-inspired studs.

Jewel Tree London

Jewel Tree London is a Notting Hill-based premium jewellery brand that creates contemporary pieces in a range of semi-precious stones and refined metals.

Inspired by architectural designs, materials and forms, Jewel Tree London’s creations are timeless, elegant and highly directional, calling to those who love bold, sculptural pieces.

Campo Marzio

Campo Marzio is an Italian company founded in Rome which has been creating bags, accessories and stationery since 1933, from the heart of Rome to the whole wide world.

With a wide range of professional products and personalised embossing for gifting they are perfect for cross-selling in-store.

Thalé Blanc

Thalé Blanc, founded by Deborah Sawaf in 2010, is a luxury fashion brand specialising in women’s designer handbags, clothing, accessories, and jewellery.

Luxury tote bags, clutches, evening bags, and mini purses are made 100% in Italy from only the finest materials and calfskin leather. It also uses premium custom hardware, such as Swarovski crystals and leather knot handles, to adorn each piece.


Jewellery retailers, please contact Retaissance to learn more about our offering and how it could work for you.

Jewellery brands, please contact us to learn how we can grow your business through new sales channels. | +44 (0) 1606 633000 |