While many customers may prefer to purchase more affordable jewellery pieces, this may not actually be the best way to buy jewellery.

Paula Goodsell, owner of Chelsea Bijouterie, explains why.

Standard of quality


Nowadays, automated machinery sits at the forefront of most manufacturing.

However, as you begin to turn back the clock, quality handmade skills start to dominate the industry.

These skills have been developed over a lifetime of learning that resulted in beautiful, often unique products.

Because of this, the quality found in vintage jewellery is often unparalleled. Each item was individually crafted, and as a result, a beautiful and unforgettable product was created.

Iconic inspiration

One of the most iconic periods of vintage jewellery originated just before World War I: Art Deco.

Often imitated, Art Deco is a style that has never been forgotten over its century-long history.

The style is recognised for its streamlined and symmetrical geometric shapes in luxurious colours such as gold and silver – perfect for jewellery. Because of this, you can be sure that your item will forever hold its charm.

Often imitated

There is truly no substitute for the real thing. High street retail chains have often tried to present their customers with imitations of vintage jewellery, but the quality you would expect is nowhere to be seen and may fall apart over time due to poor assembly.

As mentioned above, authentic jewellery quality is one thing that can never be replicated.

Assembled with the greatest precision and luxurious hard-wearing materials, you can guarantee that vintage jewellery will be an heirloom for generations to come.

Bold character

It is undeniable that there’s a certain ‘je ne sais quoi’ to vintage jewellery.

The completely unique way in which diamonds sits in the head of the ring, or the pop of colour from a sapphire stone brings with it tonnes of character that will be with you forever.

Vintage jewellery is a market full of unique items, so you can be sure that when you find the perfect piece, you won’t see anyone else with quite the same style; and it’s likely to be that way forever.

The value

As mentioned, quality meant products can age without losing their value, and in fact often increase.

They are considered luxury antiques, and significant ones at that, with fantastic details that say so much about their history and heritage.

Perhaps one day, the jewellery will go on to a new owner who will inherit the history and continue the story of the piece.

Vintage jewellery is an investment, and one to be proud of. Introducing such a strong character into your life will not only represent you but be something you know will stay with you forever.