On Sunday November 1 Pandora were the host sponsor for the 56th annual Oxford Street Christmas lights switch on. This was the first time a jewellery brand has sponsored the world-renowned event, which, this year kick-started the festive season with a traffic-free shopping day. The evening was hosted by Capital presenters Lisa Snowdon and Dave Berry. The event saw performances from Foxes, Gabrielle Aplin, Fleur East and Ben Haenow with the lights being switched on by Kylie Minogue. The switch on was hosted outside of Pandora’s Marble Arch flagship store, which also housed an exclusive VIP party. The event also marked the launch of Pandora’s Christmas advertising campaign featuring performing artist Gabrielle Aplin.