National jeweller H Samuel has backed The Sun’s campaign to raise £1million to help NHS heroes by giving the newspaper a £50,000 cheque.

The, ‘Who Cares Wins Appeal’, aims to raise money that will go towards providing food and care packs for NHS staff fighting the coronavirus crisis, as well as somewhere for them to sit and rest during their long hours at work.

The Sun has teamed up with NHS Charities Together to make sure all money raised goes directly to health workers who need it.


H Samuels managing director, Neil Old, shares: “As soon as the first coronavirus cases were reported in the UK, we wanted to find a way to support those who need it.

“The Sun’s Who Cares Wins Appeal is ideal because it is going directly to the front line of the NHS. We are pleased to help support a great cause.”

The managing director says the firm’s staff and customers would have all relied on the services of the NHS at some point and that is why they wanted to to give something back.

Old tells The Sun of his own experience with the NHS: “When my daughter was born ten years ago, there were complications during the pregnancy and she was born four weeks premature following a difficult labour. It was one of the most difficult times in my life, the NHS were just incredible.

“Our donation feels like a small contribution to show our appreciation to those people working hard every single day up and down the country. These are ordinary people who are doing extraordinary things.”

Alongside handing over a £50K cheque, the jeweller is also giving consumers the chance to give back by purchasing a limited edition friendship bracelet.

£10 from each Chamilia woven heart charm friendship bracelet, will be given to The Sun’s appeal as well.

There are 2,000 bracelets available to buy, potentially bringing in an extra £20,000.