The Goldsmiths’ Company Assay Office appeared on BBC One show, Fake Britain, last week, giving this sector of the industry some national coverage.
During the show, presenter, Michelle Ackerley and Dave Merry met members of the public who brought their jewellery into the London Assay Office for examination.
Ackerly can be seen trying to detect whether bracelets from well known brands such as Pandora and Links of London are real of fake – revealing how to the untrained eye it can be hard to spot a counterfeit.
The programme provided views with an understanding of why hallmarking is so important, and allowed the assay office to build further awareness to the role it plays in the trade.
Marketing manager at the Goldsmiths’ Company Assay Office, Charlotte Turner, shares: “It’s great to be getting national coverage of the need for hallmarking.
“Featuring the importance of hallmarking on a prime time BBC show is great for the industry. Widening consumer understanding that the hallmark is a set of component marks which give a precious metal item its full provenance is key. As the feature proved, all that glitters is not gold!”
The BBC strapline for the show is, ‘Michelle is with the experts as they tell members of the public if their precious jewellery is a genuine gem or a worthless fake’.
The aim of the show is to reveal the extent of fake goods in the UK and investigate why this happens.
The show says: “From counterfeiting luxury goods like jewellery and high-end electronics, dangerous tools and fake medicine, to fraudulent documents used for identity theft, there’s no level to which some scrupulous individuals or groups won’t stoop.
“Knowing what to look out for is the first step in protecting oneself from being swindled, and`Fake Britain’ looks to shed light on every aspect of the shady methods used by fakers and forgers to reveal them to the public.”