Hancocks London beat off stiff competition this week to be crowned Best Independent Jeweller at the annual Mayfair Awards.

The Mayfair Awards, which is run by The Mayfair Magazine, is now in its fifth year and serves to highlight and celebrate the creativity and talent of businesses and individuals.

In conjunction with a judging panel made up of figureheads in the area and the headline sponsor Pastor Real Estate, the Awards select a shortlist for readers to have their say and vote on who should win in each category, from the best new business to the best exhibition at the art gallery.


For the Best Independent Jeweller award Hancocks London was up against jewellers Buccellati, Jessica McCormack, David Morris, David Marshall and Stephen Webster for the title.

At a sparkling ceremony held at The Ritz London on October 25, the family-run jewellers scooped the accolade and picked up their award from actor Nigel Havers.

Hancocks London collects their award.

Director of Hancocks London, Guy Burton, comments: “We are absolutely delighted to be recognised as the Best Independent Jeweller in Mayfair given the area is a real hotspot for jewellery.  We have been in Mayfair since 1849 and feel an important and integral part of the community in this prestigious area.

“In a world surrounded by big jewellery retailers and heavily-marketed brands, clients come to us because they want a more personalised and bespoke approach to buying a piece of jewellery or gemstone. I think one of the reasons we have gained such a strong and highly regarded reputation with our clients is on the back of this along with the fact that they are reassured all pieces we offer are in keeping with Hancocks’ standard of providing the best quality across the board.”

For this year’s awards, the judges included Andrew Love, chairman of The Ritz Club, Dr Amin Jaffer, a director at Christie’s and fashion designer Jenny Packham.

In the end it was the magazine readers who named Hancocks London the Best Independent Jeweller in Mayfair.

Hannah Lemon, acting editor, The Mayfair Magazine, comments: “”Mayfair is particularly proud of its family-run businesses and this year’s winner for the prestigious Best Independent Jewellers award has certainly stood the test of time, passing down family secrets of detailed craftsmanship and fine jewellery making from father to son and daughter. We are delighted to announce Hancocks in Burlington Arcade as the well-deserved recipient of the award and we look forward to seeing their excellent work continue.”