Hanley Potteries Beaverbrooks targeted in axe raid


Men enter store in broad daylight, smashing through cabinets.

The Beaverbrooks store in the Intu Potteries Shopping Centre in Hanley was targeted in an armed raid yesterday, with three men entering the store and proceeding to smash through cabinets, fleeing with jewellery and watches.

UPDATE: Staffordshire Police have released an update, stating that they are hunting for four men involved in the armed robbery at Beaverbrooks jewellers in the Potteries Centre.

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DCInsp Ricky Fields said: "I’d like to thank members of the public who have come forward as witnesses to the robbery itself. We value their help and will contact them to take their statements as soon as possible. This is a fast-moving investigation which means our focus has to be on following up lines of enquiry so we can apprehend these offenders.

"I am now appealing to anyone who may have any information relating to the car the men used to leave the scene to come forward. It’s believed to be a red Ford Focus. Anyone who saw the car or its occupants leaving the scene or elsewhere, please contact us on 101 quoting incident 206 of 17 November."

The robbery reportedly took place at 10:50am on Monday November 17. Witnesses have told local newspaper The Stoke Sentinel that the men wore balaclavas and each appeared to be using an axe to break through glass displays. Beaverbrooks reports that no one was hurt in the incident.

Beaverbrooks chief executive Anna Blackburn said: “We can confirm an incident took place [yesterday] morning at our Hanley store. This is a matter being handled by the police and therefore we cannot comment on the investigation.

"We are doing everything we can to assist the police in their enquiries and to ensure our team have all the support during this distressing time."

A report sent to Professional Jeweller by Staffordshire Police said: "We were called at 10.50am on Monday 17 November to a report of an armed robbery at a jewellers in the Potteries Centre (Beaverbrooks).

"Three men entered the shop armed with what is believed to be axes. They smashed display cabinets and made off with a number of watches and jewellery. They left the area in a red car, believed to be a Ford Focus."

A number of witnesses have taken to social media to describe the incident, sharing photos of the scene following the robbery and videos of the robbery taking place.

Police are appealing for anyone with any information to call 101, quoting incident 206 of November 17.

The Hanley robbery follows reports yesterday that Steffans Market Harborough was targeted in an early morning ram-raid on November 14, when a vehicle was used to drive into the wall of the store. Two men appeared in court yesterday in relation to the incident. All goods believed to have been taken in the burglary have been recovered. 

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