Independent retailer Harriet Kelsall Bespoke Jewellery has been warmly received by Primrose Hill businesses and residents as it completes it store fit on Regent’s Park Road.

The new shop and studio is the retailer’s first venture into London, and Primrose Hill offers a location filled with like-minded businesses.

The Primrose Hill boutique offers a unique lifestyle destination in London, which will provide customers with the opportunity to discover bespoke jewellery within a cutting edge retail space and working design studio.


Just moments away from the green open spaces of Regent’s Park and Primrose Hill, the London studio takes cues from a cosmopolitan environment and merges industrial with contemporary design.

Conceptualised by Lumsden Design, the space has a relaxed urban feel which is balanced with sophisticated finishes and high end bespoke fixtures to create a polished look. This is the company’s third location and is in keeping with the brand’s signature interior style, with a backdrop of mixed textures such as natural wood and exposed concrete providing a canvas to showcase the award winning work of the company’s talented designers.

For Founder and Chairman Harriet Kelsall, the decision to expand into Primrose Hill came naturally. She comments: “Opening our first London studio feels like coming home for me. I lived in London for many years and used to live in Primrose Hill when I first met my husband and just love the place and the community there. I think it is a place for specialists and experts and also is a lovely romantic destination with great restaurants, cafes and boutiques.”

Founded in 1998, Harriet Kelsall Bespoke Jewellery is headquartered in an award-winning refurbished Tudor barn in the North Hertfordshire village of Halls Green, incorporating a design studio, coffee shop, workshop and showroom. In addition, a retail showroom and design studio can be found in Green Street, central Cambridge. The addition of a London studio and shop is not only exciting for the company but the expansion has been extremely well received by their many London based customers.

Harriet Kelsall Bepsoke Jewellery will celebrate an official grand opening of its Primrose Hill Studio and Shop on Thursday March 1 from 2pm-8pm.