Hertfordshire jeweller opens space to offer fresh shopping experience.
Harriet Kelsall Bespoke Jewellery has opened a coffee shop, garden and exhibition space at its workshop in Hertfordshire, in a bid to draw more local custom and encourage customers to make a day of their trip to its studio.
The converted barn space has undergone major overhaul in the past few months thanks to Lumsden Design Studio, which has also worked on Mary Portas’ retail concepts. It now houses a brand new coffee shop area, an exhibition space, decking area and jewellery themed garden to give clients an improved jewellery shopping experience.
The Jewellery Centre – as it has been dubbed – is situated on a working farm in Halls Green, in the Hertfordshire countryside.
Harriet Kelsall, founder of the company, said: “Thanks to this refurbishment we now have a stunning new Jewellery Centre which represents a whole new concept in jewellery retail, one full of exceptional customer experience, innovation, creativity and romance.”
Kelsall held an official launch for the Jewellery Centre on Saturday, with local bands playing live at the centre.
The new space also has customer stories woven through it, with wall displays and showcases dedicated to unusual bespoke engagement ring and jewellery designs including a diamond ring inspired by the headlights of a VW Beetle, an alium flower and an octopus.
A viewing area where Harriet Kelsall goldsmiths can be seen working is also located adjacent to the coffee shop, giving clients a chance to watch goldsmiths at work, or even watch them making their own design.