Harvey Nichols has unveiled a new jewellery destination, marking the final stage of the ambitious refurbishment to the ground floor at the Knightsbridge store.
Opening ahead of the Christmas shopping period, the luxury jewellery destination offers an elevated jewellery brand mix, from established brands to niche, new and exclusive collections.
The jewellery space is designed to be a “sumptuous and luxurious” destination in which consumers can shop some of the finest collections on the market today.
New and exclusive lines have been added to the existing brand mix from the Talisman Gallery, Annoushka and Marco Bicego.
Harvey Nichols also introduces a selection of new labels including exclusive collections from: Ortaea, Selim Mouzannar and Tasaki and shop-in-shops from Kojis, Niquesa, Mozafarian and Ara Vartanian.
Sculptural wooden counters combined with raised vintage display cabinets and individual glass display boxes, aim to showcase the precious pieces and intricate designs.
Carefully considered lighting and plush velvet seating helps to create a luxurious and glamorous environment for customers to indulge in while shopping in the space.
A main feature in the new jewellery space is the perforated bronze ceiling, which reflects the precious stones on display and offers an alternative to the traditional look and feel many jewellery brands present; aiming to create a more innovate, contemporary and cool approach to the fine jewellery offering in the market today.
Daniela Rinaldi, group commercial director, commented: “We are really proud to be unveiling our new accessories department that promises an elevated offering across jewellery, designer handbags and accessories. The newly designed space opens up the entire Ground Floor, and showcases our curated edit in an opulent yet contemporary environment that is akin of a luxury boutique.”
Designed in partnership with Virglie+Partners, the designer accessories and jewellery destination spans 750 square metres collectively. Using innovative design and contrasting mixes of luxurious materials the overall look and feel of the space is supposed to be akin to a luxury boutique.
The unveiling of the designer accessories and jewellery destination, marks the final stage of the refurbishment to the ground floor, and celebrates the second stage of the ambitious plan that will see the entire Knightsbridge store redesigned.