Baselworld may have got the timings of its 2020 show right after all as several other exhibitions have had to postpone or cancel due to the impact of the coronavirus.
While the jewellery industry recoiled at the change of date, which did not align with production and delivery schedules that are almost impossible to adjust for the biggest players, this week may be the first time in a year that Baselworld’s management team will be glad to have made the decision to move the show to the end of April.
Rising concern over the coronavirus’s impact on global travel has already put an end to the launch ofSwatch Group’s Time to Move event in Zurich during the first week of March, and Hong Kong Trade Development Council’s twin Hong Kong jewellery shows, which usually take place in March, have been moved to May due to the impact of the outbreak.
Were Baselworld taking place just three weeks’ later in its usual late March slot, it too would be in serious jeopardy.
As things stand, the exhibition’s managing director, Michel Loris-Melikoff, tells our sister publication WatchPro that they have time to see how the health scare develops.
“We are analyzing and observing the situation; there are still three month to go,” the managing director tells WatchPro editor, Rob Corder.