J Jaz semi-precious collection includes Swarovski and CZ details.
Hanron Jewellery is set to launch a collection called J Jaz at IJL, featuring sterling silver designs set with Swarovski crystals and CZs.
The brand is positioning the new collection as an offer for women of all ages that will make a statement.
Hanron Jewellers managing director Ronnie Hanan said he envisages the collection will rapidly gain brand appeal and a broad customer base.
The J Jaz collection includes matching sets designs to encourage multi-purchasing.
Hanan and J Jaz sales coordinator Annie Riddle will be at IJL to meet potential customers at the brand’s own stand, H50.
Hanan said of the new launch: “We are confident that J Jaz will rapidly become an aspirant brand and look forward to welcoming customers old and new to the stand to see exactly what it has to offer.
“J Jaz will enhance what we have to offer to those in the trade and will benefit from the experience and expertise we have built in our supply of diamond, gold and silver jewellery.”