Holts Gems, a long standing retailer of Hatton Garden, has launched new branding and a new website.

It said it has invested in a “world-class” ecommerce platform to showcase its ranges, including precious coloured gemstones and gemstone set jewellery. The company said customer feedback so far as been positive.

The new website will include features that enable users to search for jewellery gemstones by name, colour, carat grouping or cut and price.


There will also be a services area that covers both gemstone services and jewellery services and there will be a greater focus on social media.

In addition, Holts Gems new website will feature gift voucher integration and clearer navigation and user experience. Digital agency BluBolt and its bluCommerce platform were used in the creation of the new site.