Sterling silver jewellery brand Henryka is trialling a new seven-piece range to gauge wholesale and customer feedback ahead of a full launch next spring.
The soft launch of the Pastel collection is designed to give the brand an idea of how the pieces are received as it bids to step up its offering in the market.
It is set apart from previous collections by the use of man-made gemstones, which mimic pink opal and aventurine but with a more striking depth and saturation of colour.
Composed of three pendants and four pairs of earrings, the Pastel collection centres on the new Henryka Tropical Parrot motif, which the company says caught the eye of retailers at the CMJ August buying event.
The Tropical Parrot pendant in sterling silver is priced at RRP £85, while the matching sterling silver earrings have an RRP of £110. One, two and four stone earrings set with alternating pink and green man-made gemstones in sterling silver carry RRPs between £65 and £115.
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The final two pendants continue the design codes of Henryka’s Natural Stones offer, with subtly-shaped pink and green man-made gemstones set in sterling silver. Both pendants are priced at RRP £65.
The early introduction of the Pastel collection has been motivated, in part, by the reception to the SS18 Exotic Palm collection, which also centres on statement earrings and pendants. Both ranges push the boundaries of Henryka’s design aesthetic and highlight an appreciation for market trends.
Sales manager, Hollie Francis, said: “We have focused on a tropical theme for the summer of 2018, which is evident in our Exotic Palm collection. The Pastel collection continues in this spirit but with beautiful bright colours, which are achieved through man-made gemstones. Henryka prides itself on offering a broad range of natural gemstone pieces, but this marks a first step into something a little different for our customers. We look forward to receiving your feedback.”
Henryka now boasts 80 stockists across the UK, Ireland and the Channel Islands.