British jewellery brand Henryka has introduced a special Mother’s Day ‘gift with purchase’ promotion to support its retail partners.
Retailers can purchase the best-selling silver heart link earrings (RRP £25) for 50% off their typical trade price of £10 + VAT. They can then be used as a ‘free gift’ with any purchase of Henryka jewellery pieces until Sunday, March 11.
For the first time, this special occasion promotion has been streamlined across all Henryka touchpoints, including its e-commerce store, own-brand boutique in Hereford and its entire portfolio of retail partners – now more than 65 across the UK.
This ensures all Henryka customers, no matter where they are, can enjoy the same brand benefits.
Henryka founder and director, Anna Emmett, comments: “As our account numbers have grown to more than 65, we realised the urgent need to streamline our promotional initiatives across all channels. As a result, our Mother’s Day 2018 campaign marks another milestone in the growth of Henryka and offers a blueprint for future sales incentives, especially around Christmas, Valentine’s Day, Father’s Day and more.”
Mother’s Day has always been one of Henryka’s busiest buying periods, with year-on-year sales rising since the brand’s conception in 2006.
Popular collections this year include the new Striped Flint range, Stag, Lotus Flower and pieces set with carved amber roses.