Henryka streamlines presence with new point of sale

British jewellery brand Henryka continues to strengthen its retail presence with new bespoke point of sale materials and visual merchandising props for 2019.

The new display units showcase a more refined look for the brand, with a crisp white and bronze colour palette coupled with unusual geometric shapes.

Retailers will also receive an eye-catching white tree, which can be easily adapted with flowers, leaves and festive decorations (supplied by the brand) to denote the passing seasons and reflect key collection launches.

Story continues below
Advertisement

The new point of sale is designed to streamline the brand’s presence across the UK and Ireland at a time of rapid expansion.

Henryka sales manager, Hollie Francis, says: “We are thrilled with the results of our long-awaited bespoke point of sale and we hope our current retail partners enjoy the new look as much as we do.

“Henryka has matured as a brand over the last two years and we are continually developing new ways to support our 100 retail partners across the UK and Ireland. The hints of geometry in the display and the new colour palette provide the ideal backdrop for our creative gemstone jewellery.”

The displays and visual merchandising props will be formally unveiled at the Company of Master Jewellers’ buying event at the Hilton Birmingham Metropole on February 17.

To celebrate, the brand will offer a free silver Magnificent Leopard necklace adorned with amber to those who submit orders at the show, regardless of whether they are existing or new customers.

Following a successful Christmas sales period, Henryka is now focusing on its ever-growing Natural Stones collection, which includes a ‘Designer Gemstones’ offer centred on blue lace agate, Dalmatian jasper, striped flint and other lesser-known gemstones.

New designs for SS19 include a range of coloured gemstone-set stud earrings, gemstone stacking bracelets and the Delicate Five Stone necklaces adorned with aventurine, lapis lazuli and rose quartz beads.

Authors

*

Related posts

Top