British jewellery brand Henryka is continuing to enhance its brand presence with a newly relaunched website and blog.
Over the last 12 months the brand has almost completely revamped its aesthetic in order to meet today’s consumer demands, introducing a new colour scheme, expanded collections, a refreshed store presence, and contemporary lifestyle photo shoot.
As the next stage of the brand’s overhaul, Henryka has launched a new, mobile-friendly website.
The site focuses on easy navigation and an engaging customer journey, with bold images, accessible menus and a homepage that quickly showcases the brand’s breadth of collections, designs and colourways.
Although the majority of Henryka customers prefer to browse and shop via tablet and mobile, the brand’s previous website suffered from a lack of mobile responsiveness. Now, the new Henryka website offers a fully-optimised experience across desktop, tablet and mobile, with an emphasis on original product and model photography.
Customers are invited to create an account on the Henryka website for faster checkout, to log multiple shipping addresses, and view and track orders.
A simple chat function adds to the customer service offer, while a new blog provides special occasion gift guides, brand news and first looks at new collection launches.
This is complemented by meticulous search functionality that allows customers to find product by collection, gemstone, new arrivals and jewellery type. Each product listing comes complete with ‘wear it with’ recommendations, ensuring more opportunities for add-on sales.
Elsewhere, a dedicated men’s jewellery menu item, which directs shoppers to a broad range of cufflinks, reflects the brand’s growth in the sector.
Henryka founder Anna Emmett says: “Our goal was to create a visually appealing and easy to navigate website that retains our unique brand style; something that was easier said than done. I am thrilled to say that our new website is now up-and-running, showcasing our new photography and broad ranges with an emphasis on search functionality.
“This website is a fantastic reflection of our brand, not just for our customers but also our retail partners and their customers.”
Henryka chose Newcastle-based digital agency, Land Digital, to bring its website to life.
Moving forward, the brand will continue to develop its social media channels and social commerce facilities, including Instagram Shopping.