British nature-inspired jewellery supplier, Henryka, hosted an in-store event at one of its retail partners’ shops as part of its brand exposure strategy in the lead-up to the Christmas trading season.
The event was held at Aberystwyth-based retailer, T. J. Davies A’i Fab, where Henryka’s AW18 collections were showcased, including the Antlers range and Christmas-themed designs.
Feedback to the new and existing collections was said to be “positive”, with invited guests enjoying the uniqueness of the designs and the opportunity to put a ‘face’ to the Henryka name.
Henryka sales manager and event host, Hollie Francis, said: “As Henryka continues to grow, we understand the importance of connecting with our customers and supporting our retail partners.
“This event with the team at T. J. Davies & Sons was fantastic, and we look forward to hosting more exclusive events with our partners in the lead-up to Christmas.”
This year, T. J. Davies & Sons is celebrating 70-years in business. Since 1948 it has built a local reputation for its selection of fashion jewellery brands, fine china, clocks, gifts and a broad selection of diamond jewellery.
It also offers a number of services, including watch and jewellery repairs and a bespoke service.
A spokesperson for T. J. Davies & Sons commented: “It was great to have Hollie in the shop to display the new Autumn/Winter collection to our customers and present the prizes to the three winners of our 70th Anniversary Prize Draw.
“We were delighted that one of the winners then went on to buy a matching item. It’s been a pleasure to stock Henryka and to experience their generous marketing support.”
Henryka has a number of retail partners across Wales, including Angelique’s Jewellers and Christopher George Jewellers in Cardiff, Gus Jones Jewellers in Blackwood, Jeffries Fine Jewellers in Cwmbran, and Wye Jewellers in Builth Wells.
The brand has increased its doors to 90 in recent months, including five new partnerships secured at International Jewellery London.
Now, it has ambitions to open a further 10 accounts to hit is target of 100 stockists by the end of the year.