Danish jewellery brand Sif Jakobs Jewellery has reported a strong demand for the vibrant rainbow colour palette showcased in its Valiano collection, which has been extended for spring/summer 2018.

The Valiano collection, which features heavily on the jeweller’s new advertising material and model imagery, has impressed buyers by introducing colour to the brand’s designs while embracing the Sif Jakobs’ Nordic style.

Valiano, which was launched at IJL last September, integrates a mix of green, blue, pink, lavender and yellow shades to the brand’s black and white collections.


For SS18, Sif Jakobs Jewellery has added to the range of understated earrings, pendants, bracelets and signet rings to offer stylish hoops, earcuffs, pendant necklaces and stacking rings in the popular rainbow colour palette.

Søren Dahl, CEO of Sif Jakobs Jewellery, said: “We are delighted with the reaction we have had from retailers following the introduction – and extension – of the beautiful Valiano collection. Sif Jakobs Jewellery is no longer just black and white, but offers juicy rainbow colours with an amazing palette of cubic zirconia stones – truly something for everyone.”

The brand, which offers sterling silver and 18ct gold-plated jewellery designs, opened over 30 new doors across Europe at Inhorgenta in February, with a further six doors opened at the recent CMJ Spring Trade Event in March.

Sif Jakobs Jewellery now has more than 1,100 stockists across Europe.