HIGHLY COMMENDED: Wedding Band PJCOTY 2015, Alex Monroe for Goldcrest

No longer is the modern bride bound by convention when it comes to selecting a wedding band, and a growing number of consumers are seeking out alternative bands.

This is a trend quirky jewellery brand Alex Monroe has been only too happy to tap into. Its Goldcrest offering includes a number of organically styled gold bands that could easily slip onto the ring finger of a creative bride, including the Wild Rose design. The vine-like gold band twists around itself leading up to a delicate presentation of leaves.

The Wild Rose ring was unveiled at IJL in September, where Alex Monroe says it “wowed the industry, both aesthetically and technically”.

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