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HIGHLY COMMENDED: Wedding Band PJCOTY 2015, Gemex for Raphael

Raphael Collection

For brides looking for wedding bands that deliver just as much sparkle as their engagement rings, there is the Raphael Collection by Gemex.

This luxury collection of diamond-set rings continues to grow in popularity in the UK, and offer an ideal opportunity for retailers to upsell from a plain metal band.

There is a wide variety of designs available, including bezel-set round brilliants, claw-set emerald cuts and channel-set princess-cut diamonds.

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At IJL this year Gemex presented a new retail concept called Box of Tricks. This handy sales tool is a box containing 80 of Gemex’s bestselling wedding bands that gives customers a depth of choice in an easily storable and presentable case. And if there is not a design in the Box of Tricks that catches the shopper’s eye, you can always pick up an iPad and show them the wholesaler’s website, which offers 12,000 SKUs.

Tags : Box of TricksCollection of the Yeardiamond bandsGemexIJLRaphaelThe Raphael Collectionwedding bands
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The author Stacey Hailes

Editor, Professional Jeweller

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