For brides looking for wedding bands that deliver just as much sparkle as their engagement rings, there is the Raphael Collection by Gemex.
This luxury collection of diamond-set rings continues to grow in popularity in the UK, and offer an ideal opportunity for retailers to upsell from a plain metal band.
There is a wide variety of designs available, including bezel-set round brilliants, claw-set emerald cuts and channel-set princess-cut diamonds.
At IJL this year Gemex presented a new retail concept called Box of Tricks. This handy sales tool is a box containing 80 of Gemex’s bestselling wedding bands that gives customers a depth of choice in an easily storable and presentable case. And if there is not a design in the Box of Tricks that catches the shopper’s eye, you can always pick up an iPad and show them the wholesaler’s website, which offers 12,000 SKUs.