Hirsh celebrates Bond Street history with necklace


Bespoke peacock-inspired design to support Bond Street illuminations.

Luxury shopping destination Bond Street turned on its peacock-themed Christmas illuminations last week (November 13), supported by a specially-created platinum peacock feather necklace by jeweller, Hirsh London.

Bond Street’s festive display has been designed to pay homage to the ‘Bond Street Loungers’ – a group of men who promenaded the street in the late 1700s and became the fashion icons or ‘peacocks’ of their day.

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To celebrate Bond Street’s heritage, Hirsh London created a bespoke peacock feather necklace in platinum, set with a 15.84ct opal and a rare 1.18ct Paraiba tourmaline, along with fine white diamonds. The necklace can now be purchased by customers.

The switching-on event took place on November 13, and featured six actors dressed in top hat and tails to represent the original ‘Loungers’. Bond Street managing director, Beverley Aspinal, was also at the event showcasing Hirsh’s Peacock necklace (pictured).

The £1 million Bond Street scheme features over 250,000 LEDs, and will be seen by over 10 million visitors from more than 100 international countries over the coming weeks. It is expected £400 million will be spent on the street in the next seven weeks.

Hirsh London was founded in 1980 by Anthony Hirsh. It has recently moved location from the Burlington Arcade to a boutique in Grafton Street, in the heart of Mayfair. The company, now run by Jason and Sophia Hirsh, specialises in clean, compelling and elegant jewellery design.

Tags : bespokeBeverley AspinalBond StreetHirsh Londonmanaging directoropalsParaiba tourmalineplatinum
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