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Hockley Mint launches new collection with intertwining loops

Embrace Collection

Hockley Mint has announced the launch of a collection of engagement rings, wedding bands, stud earrings and pendants united by a new ‘loop’ setting.

The Embrace collection boasts almost 150-pieces, including over 60 solitaire engagement ring profiles, 16 halo engagement ring designs, six wedding bands, and a matching selection of 30 earrings and 30 pendants.

Starting with a classic solitaire aesthetic, the design team created a setting inspired by a continuous, entwining loop which appears across the range.

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Highlights include a broad selection of single stone, claw-set pendants and earrings with the loop setting, targeted at the wedding day jewellery and anniversary/gifting markets.

Hockley Mint designer, Kirsty Brown, who developed the collection, said: “This new range was created to capture a sense of love and intimacy, while also bringing a more playful approach to our bridal jewellery offer.

“The graceful interlacing of the Embrace setting is symbolic of togetherness, which will allow our retail customers to share a romantic and timeless story with their clients.

“The natural fluidity of the loops adds dimension and detail to each piece without sacrificing the classic elements, as we know simplicity is favoured among the bridal jewellery market overall.”

Solitaire diamonds and precious gemstones are available in the range from 0.33 carats up to 2-2.5 carats, depending on the shape of stone.

Customers can choose from round, princess, emerald, oval, cushion, Ascher, pear or marquise-cut diamonds, with matching plain and diamond-set wedding bands that can also be marketed as eternity rings or stacking rings.

The collection is manufactured and finished by Hockley Mint in Birmingham’s Jewellery Quarter and retailers will be able to view the entire offer in the new Hockley Mint Wedfit catalogue.

Hockley Mint creative manager, Poppy Elder, said: “We are hugely excited about the new Embrace collection, which is cost-effective, diverse and flexible for our retail partners and their customers.

“By mixing-and-matching a selection of pieces from the range, retailers can create their own capsule collections for the Christmas sales period.

“However, if a customer asks for a specific diamond-cut or a coloured gemstone, retailers can be safe in the knowledge that we can fulfil their request right here in the Jewellery Quarter.”

Hockley Mint will showcase the collection, in addition to new fine jewellery ranges and its revamped Pure Wedding Rings package, at International Jewellery London (IJL) 2019.

Tags : Embrace Collectionhockley mintInternational Jewellery Londonnew collection
Patrick Cremona

The author Patrick Cremona

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