Holition collaborates with De Beers’ Forevermark


Brand launches 3D real-time Forevermark Fitting in the U.S. and Asia.

The UK-based leader in 3D augmented reality technology, Holition, has announced a collaboration with the De Beers Group at the launch of My Forevermark Fitting in the U.S. and Asia.

The virtual try-on experience brings jewellery featuring Forevermark diamonds “to life”, as they move with the wearer in real time as they watch themselves on their computer screen.

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Holition has pushed forward its technology in recent months and for the very first time it is debuting how the jewellery would actually move when being worn.

Using a webcam and special Forevermark cut-outs, consumers downloading the application can see themselves wearing a virtual selection of Forevermark diamond rings, pendants and earrings in 3D. Wearers can select all white gold or a combination of white, yellow and rose gold, as well as choosing the carat weight of the diamond rings.

“Not only does the experience reflect all the beauty of a Forevermark diamond; it is also a remarkable digital achievement to have jewellery moving with the wearer in real time.” said Stephen Lussier, chief executive of Forevermark.

Forevermark worked in partnership with creative agency AKQA and Holition to create the experience. Jonathan Chippindale, chief executive of Holition and recent Professional Jeweller Hot 100 Trailblazer commented: “The sophisticated integration of real time physics to the Holition application for Forevermark further intensifies the ‘world first’ nature of this digital achievement.

“Not only is the user able to see real time light move throughout the Forevermark diamond, they are additionally able to imagine the way in which the unique articulated design will flow with their movement; a true reflection of the actual item of jewellery which comes to life when worn,” he explained.

The technology has been used to launch the Forevermark Millemoi Collection, enabling consumers to see a selection of exquisite earrings, rings and pendants. The Millemoi collection is inspired by the many layers of a woman’s life; each piece features five gold loops or bands which are held together by a Forevermark diamond.

The Millemoi Collection is available in China, Hong Kong, Japan, India, Singapore and Malaysia.

As the international leader in 3D and augmented reality solutions for luxury brands Holition has been creating exciting cutting edge applications which allows consumers to “try on” luxury products such as diamond rings, jewellery and watches via the web and as more and more luxury brands embrace technology this is a trend set to continue.

Last week Holition and Professional Jeweller launched an opportunity for independent British jewellery retailers and designers to utilize Holition 3D technology in their Christmas marketing for £5,000 – less than cost price. For more information on this project, which Professional Jeweller will follow at every step, click here.



Tags : 3Daugmented realityDe BeersDiamondsForevermarkHolitionHot 100Professional Jeweller
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