Holition creates 3D tiara for Vogue Street Lights


Company worked with Stephen Webster to create augmented reality tiara.

Vogue jewellery editor Carol Woolton and Garrard creative director Stephen Webster have collaborated on the creation of an augmented reality "try on a tiara" experience, as part of Vogue’s Street Lights project.

The project, which is currently in-situ on Bond Street in London, has bought together jewellery design students and high-end jewellery retailers in a make-over of the retailers’ window displays.

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As part of the week’s goings on, 3D design specialist Holition has partnered with Woolton and Webster, to create a futuristic interactive augmented reality “try on a tiara” fairytale experience, in which passers-by can stand afore a magic mirror in Garrard’s and virtually try on a £100,000 diamond and spinel tiara.

London Mayor Boris Johnson commented Holition’s 3D technology and the Street Lights project: "This will literally be a dazzling showcase of fantastic young talent and offer a new perspective on a world famous shopping street."

Holition’s innovative 3D augmented reality application uses face tracking technology to bring the diamond and spinel tiara to life. The application has taken augmented reality one step further by removing the need for a marker, so willing "princesses" can stand directly in front of the interactive window display and see the tiara appear.

The application uses the most advanced and photo-realistic computer modeling and unique real time light reflecting technology. It enables an enhanced consumer experience as the wearer can witness the light sparkling from each faceted diamond without compromising on the true distinctive beauty and intricacy of the tiara – innovation in technology, creative luxury marketing and the consumer experience.

Tags : 3Daugmented realitycarol wooltonHolitionStephen WebsterStreet lightstiaraVogue
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