Training will cover new foci such photography and PR for jewellers.

Holts Academy of Jewellery and the British Jewellers’ Association (BJA) have joined forces to launch of a series of new jewellery-specific business training courses covering contemporary subjects such as photography, PR and social media.

The courses were put together based on the results of a market survey conducted late last year to identify the additional help that both fledgling and established jewellery companies need in today’s challenging market.


Lee Lucas, director of Holts Academy, said: “Too often we hear of individuals and companies lacking key business skills to run their businesses.”

Now, together with the BJA, Holts will host 12 new courses in Birmingham and London, commencing next month and running through until June.

Simon Rainer, chief executive of the BJA said: “The new courses have been designed to provide a constructive and insightful approach to how both BJA members and non members can learn and implement key business disciplines.”

Course available are:

• Photography
• Sales, Marketing & Finance
• Marketing Strategy
• Public Relations
• How to Sell
• Jewellery Illustration
• Financial Management
• Social Media
• Selling at the Right Price
• Client Database
• Selling Online
• Metal Skills

BJA members and Holts Academy alumni will receive a discount from each course, and the organisations hope to repeat the programme later in the year.

Holts Academy, which opened its doors in 1999, has trained more than 6,000 people in skills essential for the jewellery industry. Holts Academy now serves the industry across two Hatton Garden locations.

The BJA represents more than 1,050 companies involved in the UK jewellery supply chain and will celebrate its 125th anniversary this year.

Full details can be found on the British Jewellers’ Association’s website.