Holts Adademy to trial pop-up shops at Platform

Hatton Garden gallery to also toy with private exhibition concept.

Holts Academy is to trial a pop-up shop and exhibition centre at Hatton Garden’s Platform, Holts’ retail showcase for young jewellery designers.

The Academy has been reviewing the best way it can support up and coming jewellery talent in the context of changing consumer buying and retailing trends. Over the past three years Platform has provided a rolling three month showcase featuring a mix of designers in its Greville Street premises. Many of these designers have gone on to have successful careers in the industry.

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Now the Academy plans to offer Platform as a private exhibition venue and pop-up shop. It will experiment with this concept for the next few months while also looking at digital marketing opportunities.

Bookings for the venue have already been made by infamous Indian jewellers Ganjam, Scottish designer and past Platform manager Sarah Hutchison and the Jewellery Connections project, organised by the London Borough of Camden.

Holts Academy Director Lee Lucas said: "The concept of Platform as a showcase for new talent is a natural extension to our commitment to training and regenerating the jewellery industry."

"We have invested significantly in developing the concept and now we plan to trial other forms of exposure for young jewellers which are in keeping with changing shopping trends. The internet clearly presents a major retail opportunity but we also want to give young designers the opportunity to exhibit their work and gain retail experience," Lucas added.



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