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Holts Gems plans to redefine retail in Hatton Garden with new venture


Holts Gems, one of the oldest and best respected jewellers in Hatton Garden is launching a joint venture with the award-winning Hearts of London Group, to create a new, immersive retail experience which focuses on the growing demand for coloured gemstones in personal and bespoke fine jewellery.

The new retail business will launch in the first quarter of 2019 under the Holts & Co brand with a contemporary store refurbishment.

Designed to break down the boundaries of conventional retail, the new store come workshop will create a collaborative workspace between designer, client and craftsman, where bespoke jewellery commissions can be taken from concept to realisation all under one roof.

With world-leading gemstone cutting facilities at their disposal, Holts & Co hopes to become the premier destination in London for the finest globally sourced diamonds and gemstones, handcrafted engagement rings, wedding rings and fine jewellery.

The new flagship store will pair traditional craftsmanship techniques with cutting edge design and manufacturing technology.

Holts Gems chief executive officer, Jason Holt, shares: “I’m thrilled to be working alongside jewellery entrepreneur Brett Afshar to create this new chapter in Holts’s 70 year history. Holts has always been a pioneer. Starting with my father’s buying trips to China shortly after the Cultural Revolution and establishing the UK’s first Lapidary workshop. More recently launching Holts Academy of Jewellery – the only further education college for the sector. Now Holts & Co will be a hub of cutting-edge innovation, meticulous craftsmanship, the finest gems, diamonds and unique customer service.”

The new joint venture will combine Hearts of London’s proven track-record in retail, marketing, production and technological innovation with Holts heritage, coloured-stone expertise and location based-advantage to create a ‘tour-de-force’ in the heart of London’s jewellery quarter.

Hearts of London Group managing director, Brett Afshar explains: “We’re proud to be joining forces with the esteemed Holts Gems – combining our leading-edge technology, consumer insights and award-winning craftsmanship with their large scale consumer base and expert lapidaries. Together, we are elevating and redefining the customer experience for fine jewellery consumers by offering a truly personalised and seamless approach to handcrafted, bespoke jewellery on the high street”.

Holts Gems long history as a high quality gem wholesaler to some of the world’s most established and recognised fine jewellery houses will be maintained with the opening in January 2019 of a separate sales office in Hatton Garden and state of the art workshops that will continue to supply wholesale gems and provide manufacturing services to the jewellery trade.


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