Jeweller will support ethical mining and community development.

By Hallie Engel

For the first time, the Alliance for Responsible Mining has authorised a US-based company to trade Fairmined gold.


Hoover and Strong, the eco-friendly refiner and manufacturer, will offer the ethical product. More than 20 American jewellers have signed on as licensees for Fairmined gold, allowing them to use the Fairmined label and metal, assuring consumers that their metals are responsibly mined and support development in participating mining communities.

Lina Villa, executive director at the Alliance for Responsible Mining (ARM), said of the development: “Since 2004, ARM has tirelessly worked to support artisanal and small-scale miners internationally. The recent arrival of Fairmined gold onto the US market is solid proof that our efforts are making a difference and is an inspirational breakthrough encouraging us to continue supporting ASM miners and their communities by linking them to conscious companies and consumers.”

Jeweller Martin Taber, chair of the futuring committee at Ethical Metalsmiths, the organisation which led businesses to join the Fairmined initiative through their ethical sourcing consortium, added: “This is about more than just replacing one material with another. It’s about re-establishing the entire way we think about the things we purchase, and how we purchase them, the impact our business and buying decisions have on the world around us and the meaning imbued at the very core of our most precious talismans and keepsakes.”

Ethical Metalsmiths’ ethical sourcing consortium sources from the Peruvian mining community Aurelsa, which is located in the village of Relave. The Aurelsa cooperative earned Fairmined certification in 2012 and currently has 86 members, ed by managing director Rosa Reyes. It produces approximately three kilos of gold and four kilos of silver each month.