The London Jewellery Week boss was a Trailblazer in 2011.

Nominations are now closed and the Hot 100 photographers are out taking shots for the Professional Jeweller Hot 100 2012 in association with The Company of Master Jewellers and supported by gold partner Ti Sento at this very minute, but those chosen won’t be unveiled until September. Until then we are looking back to the leading lights of the jewellery industry who made it into the Hot 100 2011. Today we profile London Jewellery Week managing director Della Tinsley who was a Aagaard Trailblazer – quite appropriate as Jewellery Week launched yesterday.

Della Tinsley is considered one of the hardest working women in the British jewellery industry, and this year she continued with her usual gusto to deliver the biggest London Jewellery Week to date and raise the profile of the event both within the jewellery industry and beyond.


As the managing director of LJW, Della’s work in 2011 helped to bring a larger programme of events – larger in both scale and variety – to the week, from the Jaguar and Barclay’s-sponsored evening of cocktails and catwalk shows at the Royal Exchange to designer-maker showcases at the OXO Tower and vintage jewellery displays at the city’s Burlington Arcade. But for Della, the biggest event was the introduction of a trade day to selling show Treasure.

“For me, the new trade element to LJW was the biggest development within the week,” she says. The introduction of the trade-only day at LJW show Treasure led to buyers from across the UK heading to London to meet both established and emerging jewellery talent exhibiting at the LJW show."

Since LJW became an independent event run by a board of directors from within the trade, it has faced financial hardships, something that Della knows she will continue to face in the future.

“Raising the funding for LJW continues to be a massive challenge,” she says. However, she remains positive about this year’s LJW and what it offered.

Looking ahead to next year, Della is already focused on the positives of delivering LJW 2012, and is geared up to give the industry an even bigger and brighter week next year.

“The economic impact of London Jewellery Week and the events it supports builds on the UK’s reputation for nurturing design excellence,” she explains. “The team plans to increase the trade element of the week at a time of year when buyers and journalists are planning their Christmas campaigns. And as all eyes are on London next year, London Jewellery Week will continue to promote and support all sectors of the jewellery industry.”

This interview was taken from the Professional Jeweller Hot 100 2011. Nominations for 2012’s edition are now closed and this year’s list and photographs will be unveiled at an exclusive invite-only party at The Freemason’s Hall in London on September 4. To find out how you can get invitations as a sponsor email