A keen commercial brain made the Monica Vinader director a Big Shot.

Who has made it into the Professional Jeweller Hot 100 2012 in association with The Company of Master Jewellers and supported by gold partner Ti Sento won’t be unveiled until September 4, so until then we are looking back to the leading lights of the jewellery industry who made it into the Hot 100 2011. Today is the turn of Gabriela Vinader whose keen business mind helped to strengthen the commercial side of her jewellery designer sister Monica Vinader’s business. 

It been hard to ignore the expansion of the Monica Vinader brand in the past year, and much of this can be put down to the arrival of the designer’s sister Gabriela Vinader to the brand.


In her role as co-director, Gabriela – who previously worked for American banking institution Merrill Lynch – has helped mould the brand into a major player in the British jewellery industry, with its first British standalone store opening in September 2011.

“For me, 2011 has been about the expansion of our team,” says Gabriela. “Business growth has been phenomenal over the last 12 months so we are in very exciting, if not challenging times.”

Gabriela’s arrival has helped the brand to focus its marketing and spending, and she has helped orchestrate several successful moves for the company, which is now sold through some of the biggest fashion and jewellery retailers, including Selfridges, Harrods and Net-a-Porter.

Monica Vinader’s own online sales have grown tremendously after it upgraded its website, and the online realm remains a key focus for the brand.

Despite the heady success of the brand, new mother Gabriela has remained grounded. “With an eight-month old baby in the house it is very easy to quickly find perspective when I go home and see her smiling,” she says.


This interview was taken from the Professional Jeweller Hot 100 2011. This year’s list and photographs will be unveiled at an exclusive invite-only party at The Freemason’s Hall in London on September 4. To find out how you can get tickets email event director andrew.martyniuk@itp.com.