Innovation and collaboration made Tatty Devine founders Trendsetters.

Nominations are now closed and the Hot 100 photographers are out taking shots for the Professional Jeweller Hot 100 2012 in association with The Company of Master Jewellers and supported by gold partner Ti Sento at this very minute, but those chosen won’t be unveiled until September. Until then we are looking back to the leading lights of the jewellery industry who made it into the Hot 100 2011. Today we profile Tatty Devine founders Harriet Vine and Rosie Wolfenden who were named as Trollbeads Trendsetters last year. 

Rosie Wolfenden and Harriet Vine met at Chelsea College of Art and burst onto the scene more than a decade ago with their brightly coloured perspex jewellery collections of stand-out, tongue-in-cheek designs that set the fashion and jewellery editors’ tongues wagging.


Their brand Tatty Devine is now recognised as one of the best British jewellery brands for fun, themed jewellery. It is a staple at London Fashion Week, is worn by trendsetters the world over and has more than 100 stockists worldwide. Rosie and Harriet also have two London stores and pride themselves on producing all of their jewellery in the UK.

“It’s been a really fantastic year for Tatty Devine,” says Harriet. “We are up 22% on last year and have doubled our number of stockists which, considering the economic climate, is brilliant for an independent brand. We also still manufacture, wholesale and retail all our jewellery in the UK, which is at the heart of the Tatty Devine ethos.”

The brand has also continued its focus on its core, bestselling collections while not forgetting one of its key selling points – its collaborations with designers from other disciplines.

This year Harriet and Rosie have worked with fashion label Eley Kishimoto and the band The Duke Spirit. In the past, bestselling collaborations have included work with rebel artists Gilbert and George, sculptor Anthony Gormley and paper artist Rob Ryan.

The brand has also been recognised for its achievements, and Harriet and Rosie were this year shortlisted for The Telegraph’s Best Independent Womenswear brand and were shortlisted for Natwest’s Women of the Year Award.

For a company that is very much focused on its customers, Tatty Devine continues to find innovative ways to reach its audiences.”We have participated in events and workshops with the British Museum, Museum of London, Shoreditch House and many others, sharing jewellery-making expertise and allowing people to meet us face to face,” says Rosie.

Harriet reveals that the duo are about to publish their own book, which will hit shelves next year. “It’s called ‘How to make jewellery with Tatty Devine’,” she explains excitedly, and adds that the release will involve a book tour of the UK.

Tatty Devine will also open a third shop in the next year, will continue to expand its stockist list and will also graduate into precious metals after 12 years of purely costume design, with the launch of a solid silver collection.

This interview was taken from the Professional Jeweller Hot 100 2011. Nominations for 2012’s edition are now closed and this year’s list and photographs will be unveiled at an exclusive invite-only party at The Freemason’s Hall in London on September 4. To find out how you can get invitations as a sponsor email