Kit Heath chief executive’s new plans made him a Business Big Shot.

Who has made it into the Professional Jeweller Hot 100 2012 in association with The Company of Master Jewellers and supported by gold partners Ti Sento and IJL won’t be unveiled until September 4, so until then we are looking back to the leading lights of the jewellery industry who made it into the Hot 100 2011. Today is the turn of Kit Heath chief executive Jeff Lancaster whose revolutionary new plans for the silver jewellery brand won him a place as a CMJ Business Big Shot.

Kit Heath is a brand in the midst of radical change, and driving that change is chief executive Jeff Lancaster.


Jeff was an outsider when he joined the English jewellery brand, having built up his career in the restaurant business, but with his no-nonsense approach he hit the ground running and set about implementing a strategy that would transform the silver brand from gift shop fodder to a quality branded jewellery player.

“Over the last couple of years Kit Heath has been transformed from a national jewellery wholesaler into a quintessentially British sterling silver jewellery brand, now distributed across some of the very best jewellers in the UK, Ireland and the United States,” he says. “And that is something that I believe is a huge achievement.”

And he’s not slowing down by any means. “In the UK, we need to continue raising the awareness of the brand with our consumers,” he says. “My global travels will soon return, with significant time needing to be invested to maintain our growth rates in the US and our attention will switch to Europe where we are seeking to develop our business alliances.”

Travelling is a passion of Jeff’s, second to a glass of wine in a really good restaurant, which is a good thing as it looks like this jewellery boss has a lot of flights to check in for.

This interview was taken from the Professional Jeweller Hot 100 2011. This year’s list and photographs will be unveiled at an exclusive invite-only party at The Freemason’s Hall in London on September 4. To find out how you can get tickets email event director