£1m refit, expansion and VIP treatment are winning combo for Rox.

As we begin to look forward to the Professional Jeweller Hot 100 2012 in association with The Company of Master Jewellers and supported by gold partner Ti Sento, we indulge in a bit of looking backwards to the leading lights of the jewellery industry that made it into the Hot 100 2011. Today we’re focusing on jewellery retail’s rock ‘n’ roll stars Grant Mitchell and Kyron Keogh of Scottish retailer Rox who were selected as Ti Sento Retail Stars. 

Rox is a retailer that just keeps getting better. It is one of the few retailers to make it into the Professional Jeweller Hot 100 two years in a row, and it would be harder to come up with a single reason why it shouldn’t be included than to devise a book’s worth of reasons why the boys from Glasgow are back again.


As you can probably tell from this year’s photoshoot, Kyron and Grant aren’t afraid to be a little different and try something risky. As a result the retailer is constantly refreshing, investing and innovating, which makes it stand head and Kiss-inspired shoulders above the rest of the watch and jewellery retail scene.

The pinnacle of Rox’s achievements this year has been the grand reopening of its Argyll Arcade store in Glasgow after a £1 million refurbishment. The brand new store boasts extended floor space and a gorgeous interior that includes a top-floor Thrill Room with a projector screen and Moet bar, perfect for spoiling its shoppers rotten.

“The launch of our Thrill Room has given us a great space for hosting private shopping events that reward our existing, loyal customers and help us build relationships with newer customers,” says Kyron. “As a company we always believe in treating our customers like VIPs and this is very much an extension of that philosophy.”

Another highlight for Rox was scooping Retailer of the Year at the Scottish Fashion Awards, which was the first time the gong has gone to a jeweller.

Rox has already expanded beyond its native Glasgow with a store in Aberdeen’s Union Square development, but with a burgeoning online and offline business and a strong brand, it seems that Scotland just isn’t big enough for this fantastic retailer.

“We are planning expansion across the UK and at the moment we are searching for suitable outlets and this is an area of key focus for us over the next year,” says Kyron. “We will also be expanding our Rox Silver collection and rolling out a programme of customer events in collaboration with our key partners. We can’t say too much right now but we have some very cool plans up our sleeves.”

And why Kiss? Well, everyone has an inner Roxstar waiting to be unleashed.


This interview was taken from the Professional Jeweller Hot 100 2011. If you or someone you know has had a great business year and you think they could be hot enough to be part of the Professional Jeweller Hot 100 2012 book in association with The Company of Master Jewellers then email info@professionaljeweller.com with a list of business achievements over the past 12 months, clearly marking your email with the subject line "Hot 100 nomination". Categories for the Hot 100 2012 include Trendsetters, Ti Sento Retail Stars, Business Big Shots and NexGems.