A whirlwind first year of trading made Trisori founders NexGems.
Just who has made it into the Professional Jeweller Hot 100 2012 in association with The Company of Master Jewellers and supported by gold partner Ti Sento won’t be unveiled until September 4, so until then we are looking back to the leading lights of the jewellery industry who made it into the Hot 100 2011. Today is the turn of duo Lucio Fracaro and Valeria Calvi of Trisori whose steam to victory in the Professional Jeweller Treasure competition earned them a place as Swarovski NexGems.
“Our highlight this year has been the support we’ve had from companies such as magazine Drapers who have pushed us forward and helped us with a mentor for business,” says Valeria, one half of the Italian duo behind new brand Trisori, and winners of Professional Jeweller’s Treasure competition earlier this year.
“We were only trading for two months when we were shortlisted for the Draper’s Next Generation awards,” she explains, adding that the reaction to the brand has been brilliant.
Trisori’s first year of trading in the UK has been a whirlwind, and the brand has focused itself on presenting to the right clientele and buyers. “We have done a lot of retail events such as London Fashion Weekend and shopping events at some of London’s top hotels, where women come for the afternoon with friends and shop for jewellery,” says Valeria.
The brand’s bestseller is also its stand-out piece – the Hard Candy ring – which glitters with black druzy quartz. “People are drawn in by its sparkle, they think it is lava,” Valeria laughs.
Triosri enjoyed a successful show at Treasure that led to several follow-up appointments with retailers. Valeria and Lucio are already focused on what the brand will offer in 2012, and hope to develop the Trisori collection with new designs, several prototypes of which have just been finished, ready to be unveiled at London Fashion Weekend.
“Our collections are still going to be gold plated, with semi precious stones,” says Valeria, who has been listening to feedback from customers to ensure Trisori jewellery is just what their target consumers want. “Our customers told us they wanted blue so we’re giving them lapis, as well as orange carnelian gemstones which will be really on trend.”
Though Valeria says running the business is a full-time process, she and Lucio have taken time out to relax this summer, making time for friends and enjoyment.
This interview was taken from the Professional Jeweller Hot 100 2011. This year’s list and photographs will be unveiled at an exclusive invite-only party at The Freemason’s Hall in London on September 4. To find out how you can get invitations as a sponsor email email@example.com.