Relaunching Missoma to a fanfare made its founder a Trendsetter.
Our photographers are out taking shots for the Professional Jeweller Hot 100 2012 in association with The Company of Master Jewellers and supported by gold partner Ti Sento at this very minute, but those chosen won’t be unveiled until September. Until then we are looking back to the leading lights of the jewellery industry who made it into the Hot 100 2011. Today is the turn of Trollbeads Trendsetter Missoma founder Marisa Hordern who bounced back onto the scene through a collaboration with IBB London.
Marisa Hordern plunged back into the jewellery industry this year after a short break away, and since then her brand Missoma has gone from strength to strength, largely thanks to teaming up with IBB London, which now owns 50% of the business.
But even before she teamed up with IBB London, Marisa and her brand Missoma has always been popular. When the brand of fashion-forward vermeil and coloured gemstone jewellery, which she launched with her mother and sister, first appeared it instantly caught the imagination of the press and retailers and led to Missoma winning a number of awards.
However, the rapid success of the brand began to overwhelm Marisa, and so she took time out to reflect. While she was trying to destress on the beach – Marisa loves travel and took a full six months out to indulge her passion – she was contacted by a number of interested parties who wanted to help her get Missoma back on track. One of these companies was IBB and Marissa jumped at the chance.
“Being a small independent jewellery brand and deciding to go and get investment in order to scale up the operation and take the business to the next level was the most positive thing I have done since taking the decision to start my business,” she says. “It has allowed the brand to systemise all our processes, source our materials and production on a wider scale, and has given the brand the opportunity to be promoted on a more international platform, amongst a multitude of other benefits. The industry expertise, knowledge and support IBB give me on a daily basis is invaluable.”
She has since relaunched the brand, introduced its first unplated silver collection and lowered the price of its entry-level offer.
Marisa and IBB have taken the revamped brand to both domestic and international trade shows and has since taken on a US agent to push the brand in the States. “It’s been a busy six months,” says an exhausted but elated Marisa.
This interview was taken from the Professional Jeweller Hot 100 2011. Nominations for 2012’s edition are now closed and this year’s list and photographs will be unveiled at an exclusive invite-only party at The Freemason’s Hall in London on September 4. To find out how you can get invitations as a sponsor email firstname.lastname@example.org.