A year of competition wins made this jewellery designer a NexGem.

As we start the build up to the Professional Jeweller Hot 100 2012 in association with The Company of Master Jewellers and supported by gold partner Ti Sento, we indulge in a bit of looking backwards to the leading lights of the jewellery industry that made it into the Hot 100 2011. Today is the turn of Swarovski NexGem Natalia Schroder whose erotic sculptural designs and keen marketing skills helped her to win the Professional Jeweller Treasure competition in 2011. 

Only a year after she graduated from Sir John Cass jewellery school, Natalia Schroder has become a designer to watch.


As one of Professional Jeweller’s Treasure competition winners, Natalia’s go-getting personality, teamed with her warmth and infectious smile, have helped secure her position as a promising jewellery designer set to make a mark on the British industry.

Her jewellery designs are an eye-catching mix of silver and metal pieces inspired by body adornment, with some designs that allude to bondage and corsetry.

Natalia only launched her brand in January, but has already received much praise. “I found out that a lot of people actually really like my work during the public vote for the Professional Jeweller Treasure competition, which I then won,” she says.

This coup was followed by winning the Gem-A Diamond Scholarship from the Goldsmiths’ Company, both of which have provided invaluable affirmations for Natalia. “It is very satisfying to see my jewellery appreciated and liked even more than I would have ever expected,” she says.

Natalia has worked on building her profile this year, working with stylists on fashion and luxury photoshoots, while creating two new collections and a men’s jewellery line that she will launch later in the year.

“I have several collaborations with fashion houses planned and in process,” she reveals. “It is a very busy time, but the results of all the hard work will come together in the next year.”

The past year has also given Natalia her share of pleasant surprises, including a chance encounter that has led to her designing a wedding ring line for a jewellery manufacturer.

And just what does this sci-fi reading, blog-trawling maverick jewellery designer have in the pipeline for next year?

“I would like to start selling with several high-end luxury retailers,” she says. “That and more CCCs: more collections, more collaborations and more exiting competitions.”

This interview was taken from the Professional Jeweller Hot 100 2011. If you or someone you know has had a great business year and are hot enough to be part of the Professional Jeweller Hot 100 2012 then click here for more information about the nomination process.