A pioneering approach to buying made the Kabiri boss a Trailblazer.

With less than a week to go until nominations close for the Professional Jeweller Hot 100 2012 in association with The Company of Master Jewellers and supported by gold partner Ti Sento, we look back to the leading lights of the jewellery industry who made it into the Hot 100 2011. Today we profile Nathalie Kabiri, co-owner and sole buyer at contemporary jewellery London retailer Kabiri, whose pioneering buying spirit made her an Aagaard Trailblazer.

In an effort to keep her store Kabiri at the forefront of cutting-edge jewellery design, Nathalie Kabiri has used 2011 to scour the world for unusual jewels that she hopes no other retailer in the UK will have.


While her stock is always on trend, she is never one to follow a fad, preferring always to carve her own path when discovering new jewellery designers.

In her seventh year in business – Nathalie is the founder of Kabiri as well as its sole buyer – she has continued to offer shoppers jewellery brands and designers that other retailers are too scared to take a risk with.

As a result, Kabiri has helped to bring many new jewellery designers their first taste of retail success and has helped to raise their profiles both here in the UK and internationally, thanks to Kabiri’s strong relationships with the global consumer press.

Nathalie’s keen eye for new talent has affirmed her position as a mover and shaker in the British jewellery industry time and time again. This year she has championed the likes of NexGems Gisele Ganne and Yunus & Eliza, alongside emerging names in the UK industry such as Gina Melosi, Imogen Belfield and Milena Kovanovich.

After a difficult period last year when Kabiri’s retail premises on London’s Marylebone High Street was targeted in a million-pound raid, Nathalie and her husband and business partner Darius Kabiri have pulled out all the stops to revamp the store with a re-fit that she describes as even more luxurious than before.

Nathalie’s hectic travel schedule continues and with her natural talent for buying, she will no doubt continue to bring fresh names to the UK retail scene and keep Kabiri shoppers’ jewellery boxes looking very interesting indeed.

This interview was taken from the Professional Jeweller Hot 100 2011. If you or someone you know has had a great business year and are hot enough to be part of the Professional Jeweller Hot 100 2012 then click here for more information about the nomination process.