An international career has made this British jeweller a Trendsetter.

Nominations are now closed and the Hot 100 photographers are out taking shots for the Professional Jeweller Hot 100 2012 in association with The Company of Master Jewellers and supported by gold partner Ti Sento at this very minute, but those chosen won’t be unveiled until September. Until then we are looking back to the leading lights of the jewellery industry who made it into the Hot 100 2011. As he clinches another JCK win in 2012, we reflect on what Trollbeads Trendsetter Rodney Rayner was thinking about this time last year. 

Looking cool, calm and collected in the garden of his Surrey home, Rodney Rayner explains that he is at present taking his annual month off, which he uses to reflect on another fantastic year in the jewellery trade – and the fabulous 29 that came before it.


Indeed, 2011 is the year in which Rodney Rayner celebrates the 30th anniversary of his world-renowned jewellery brand. He has been building his business since 1981 and his jewellery is now sold through retailers such as Saks and Neiman Marcus in the States, TSUM in Moscow and Harvey Nichols here in the UK, making him a strong contender for Britain’s premier fine jewellery export.

This year, during his 26th BaselWorld, Rodney unveiled several new collections including the Arabesque, Cascade and London Rocks lines, which are full of brightly coloured gemstones and are rich in detail.

“BaselWorld proved a surprisingly strong show where we met all our usual overseas clients, and made some very interesting connections in new markets,” says Rodney, who has meetings lined up in Shanghai and is looking forward to expanding his business in Asia.

Rodney works closely with his wife Karin and together they headed to America this year for their 12th appearance at JCK Couture in Las Vegas, where Rodney’s designs have been nominated an unprecedented nine consecutive times for Best Design in Colour Stone Jewellery, winning the award on three occasions.

Looking back over the past year, Rodney finds himself reminiscing about how he got to where he is. If it wasn’t for his determination back in the early 1980s, when he travelled with fistfuls of rings to cold call jewellery retailers across Europe, he might not have made it to where he is now. “I always say my greatest asset is my stupidity and perhaps stubbornness,” he laughs.


This interview was taken from the Professional Jeweller Hot 100 2011. Nominations for 2012’s edition are now closed and this year’s list and photographs will be unveiled at an exclusive invite-only party at The Freemason’s Hall in London on September 4. To find out how you can get invitations as a sponsor email