CMJ Media founders won a place as Trailblazers for a new kind of PR.

Who has made it into the Professional Jeweller Hot 100 2012 in association with The Company of Master Jewellers and supported by gold partners Ti Sento, IJL and Tresor Paris won’t be unveiled until next week, so until then we are looking back to the leading lights of the jewellery industry who made it into the Hot 100 2011. Today is the turn of Aagaard Trailblazers Sarah Carpin and Colin Harris of CMJ Media.

Sarah Carpin and Colin Harris have embarked on a ground-breaking project this year: the launch of CMJ Media, a specialised media and marketing service for the UK jewellery industry, run by The CMJ.


“Having only launched the venture this year, and with a limited amount of marketing, we have been overwhelmed by the amount of enquiries and the work we have done in a very short space of time,” says Sarah. “As [CMJ chief executive] Willie Hamilton said within the first few weeks of the business when we were frantically busy with new work, ‘It‘s a bit like that moment in Jaws when Chief Martin Brody sees the shark and says “You’re gonna need a bigger boat’.”

And so, setting its sights on a bigger boat, CMJ Media continues to steadily grow its roster of clients. “With our kind of specialism, we can provide marketing and branding solutions, for example, along with the many fantastic networking opportunities that being a company within The CMJ provides,” says Sarah.

Sarah and Colin have faced obstacles in the CMJ Media’s launch year, such as ill health and cross-country house moves, but claims the challenges have helped them to focus.

“We jump hurdles every day and are surefooted enough to run the race,” says Colin. “Challenges are a part of everyday business, but the main challenge has been to launch CMJ Media and hit the ground running, which we have done successfully.”

The CMJ has been steadily evolving over the past few years and CMJ Media looks likely to be another successful string to its bow.

This interview was taken from the Professional Jeweller Hot 100 2011. This year’s list and photographs will be unveiled at an exclusive invite-only party at The Freemason’s Hall in London on September 4. To find out how you can get tickets email