Hot 100 2014: Fannie Schiavoni


Working to the mantra of no right or wrong way – just your own way.

Swedish-born Fannie Schiavoni is no stranger to celebrities and global buyers fawning over her chainmail accessories. But instead of relishing in the attention, Fannie is keen to ensure the buzz surrounding her designs doesn’t wear off.

With an admirable sense of realism, she admits: “As a newcomer I enjoyed a lot of attention from buyers and press. As the years pass you have to work harder to achieve the same sort of attention.”

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Fortunately, her design CV is loaded with the type of credits most newcomers could only dream of, including three consecutive NEWGEN awards from the British Fashion Council. On top of this, her pieces are stocked the world over at locations including Barneys, Lane Crawford and Opening Ceremony, with a more-than occasional appearance in the sartorial spreads of high fashion magazines.

In conversation, Fannie can quickly pick out her proudest moment of the past 12 months, commenting: “Displaying four massive showpieces for the opening of the new Lane Crawford department store in Shanghai. It won an amazing response and the store has been a great success.” Looking ahead, Fannie is developing a unisex range featuring more commercial designs and precious metals. She’s also bursting at the seams to reveal a top-secret collaboration, nodding to her other hugely-successful partnerships with designers Alexandre Vauthier, Matthew Miller and Craig Lawrence.

With a positive mantra of “there’s no right or wrong, just do it your way and it will always be the right way,” one has to wonder whether the ‘right way’ is code for the Fannie Schiavoni way – after all, when your pieces grace the likes of Katy Perry, Rihanna, Lady Gaga and Miley Cyrus, the future is guaranteed to look very rosy indeed.

Fannie Schiavoni was selected as a Trendsetter in the Professional Jeweller Hot 100 2014, in association with headline sponsor Pandora and principle partner The Company of Master Jewellers.

To read a digital version of the book in full online, click here.

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