Hot 100 2014: Jenny Llewellyn


How does Jenny Llewellyn describe her silicone jewellery designs? “A bit like pick’n’mix in a sweetie shop,” she says brightly.

Indeed, these colourful creations have caught the eye of the industry, scooping her a place on the KickStart line-up in 2013, and the initiative’s overall People’s Choice accolade.

In the past year, Jenny has moved to a new studio in Cockpit Arts in London, which she had dreamed of being part of since visiting the hub during her university days.

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“I decided applying for a space at the renowned Cockpit Arts was the ideal next step for my business. It has an excellent reputation and offers great help and support for new and established creative businesses. I’ve only been here a few months but I love it.”

Away from the incubator of Cockpits, Jenny has ventured overseas with the UKTI and British Jewellers’ Association, taking part in the British Pavilion at Munich trade show Inhorgenta. Among an array of precious metal designs, her bright jewels shone.

“Taking part in an international show has been quite an expense but luckily the show went really well for me, so I will be doing it again next year,” she says.

Also in the pipeline is a new collection, which Jenny admits is in the experimentation stage but will reveal some new approaches to using silicone. “I am hoping to launch my e-commerce website by October but as I am building it myself it’s quite an undertaking.”

Jenny concedes that making jewellery has become her life’s calling, but when she’s not busy overseeing all aspects of her business – from the website, marketing and photography of her work to dreaming up new hues of silicone – she’s a whizz with a whisk. “I love to bake; this year there were a lot of 30th birthdays for my friends so everyone got a rather elaborate themed cake of some sort,”

Jenny Llewellyn was named a NexGems in the Professional Jeweller Hot 100 2014, in association with headline sponsor Pandora and principle partner The Company of Master Jewellers.

To read a digital version of the Hot 100 2014 book in full online, click here.

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