How a change of role has helped to enhance Pandora sales performance.

Kirsty loves nothing more than just being a mum, which might come as a surprise to her colleagues at Pandora who – by her own admission – are more likely to describe her as “analytical, passionate, focused, and a workaholic,” she admits.

But, when you have twin boys and a young girl to cope with, a focused workaholic personality is a definite advantage.


Kirsty’s role has evolved considerably since she first joined Pandora UK in a purely buying and merchandising role. Two years ago she was promoted to vice-president of sales; a change she says initially took her right out of her comfort zone. In time, however, she discovered that her broader remit was a considerable advantage. “It enabled me to cross-skill the sales team in understanding inventory, cover and rate of sale, which has created a crucial understanding of statistics to better enhance Pandora’s sales performance,” she explains.

It is clear that Kirsty remains as passionate as ever about great jewellery and how it is presented to retailers and their customers. “Pandora’s success is all about the product. We need to ensure every one of our seven drops a year are as successful as the previous collections, which is a challenge,” she says. “I work with many talented people at Pandora, however the design team in Copenhagen are my inspiration because they are truly talented and we work in great collaboration,” she adds.

Kirsty Vinten was named an IJL Retail Star in the Professional Jeweller Hot 100 2014, in association with headline sponsor Pandora and principle partner The Company of Master Jewellers.

To read a digital version of the Hot 100 2014 book in full online, click here.