The fiercely independent designer discusses her brand's aesthetic.
If a piece can be described as dainty then Madeleine Moxham will be rebelling against it with her extrovert, contemporary and geometric creations designed for women who want to stand out from the crowd.
Founded in London in 2011, Madeleine uses her fashion designer roots to craft constructed cuffs, collars and crowns in her trademark leather and metal hardware, arguing her pieces are better understood in the context of accessories that anything resembling fine jewellery.
“Not only have we been able to develop our own online offering, but we have also created some brilliant partnerships with other creatives, stockists and even restaurants in London,” explains Madeleine as she reflects on the past 12 months.
As a glass half-full jewellery designer, Madeleine approaches her work with an admirable sense of optimism, problem solving and authenticity to her brand’s values. “I do not wear earrings or rings so we do not make them. I am a practical designer and am very interested in all areas of the brand that create the final ‘look’, such as branding, marketing and social media.”
This fiercely independent streak is echoed by her advice for up-and-coming designer-makers, largely “don’t listen too much to everyone else – it can be confusing”.
When she’s not designing, Madeleine soaks up the London restaurant scene and spends time with her nephews – safe in the knowledge that her pieces can withstand their curious hands.
To read a digital version of the book in full online, click here.