The sharp design duo driving Domino's bridal and fine collections.
Trying to pin Siobhan and Natasha down to something as concrete as a job title is a challenging task, considering the lengths they go to for Birmingham powerhouse Domino. With a passion for jewellery and a determination to support their customers, both ladies are tackling challenging times with a can-do attitude and plenty of outside-the-box thinking.
When she’s not renovating her period home, Siobhan is the woman bringing client visions to life – straying away from the products found in Domino’s extensive brochures and creating bespoke offerings instead. “Trading conditions are still challenging,” she notes, “so we’ve had to react to the demands of the market. Our propositions have become more considered, as we work with our customers to offer exciting and different designs at accessible price points.”
For every Yin there must be a Yang, which is why Siobhan’s focus is offset by her equally-talented partner in crime Natasha Bagnall, who focuses on creating Domino’s brochure offering. Describing the past 12 months as a “testing but thought-provoking” time for the business, Natasha points to the continued success of in-house core ranges and the introduction of the new Petite and Vintage Mounts range as her personal highlights of the year.
With all the buzz of the office, it’s easy to forget the success both ladies have had beyond its four walls. For Siobhan, a Lonmin Design Innovation Award in September 2013 was swiftly followed by a Houlden Bridal Design of the Year Award in February of this year for her Treasured Moments engagement and wedding ring set. Equally dripping in accolades, Natasha picked up her Lonmin gong in 2012, which now sits alongside an IJL Special Award and a Goldsmiths’ Craft & Design Council Award.
For both, their work extends far beyond creating fabulous jewellery for an army of clients. “I suspect many people don’t realise the full scope of what we can and do offer – including private label collections at both ends of the market and a huge range of pieces and styles,” explains Siobhan. Proving once and for all the scope of their work, Siobhan can’t help but slip into marketing mode, adding: “Previous projects have covered everything from engagement ring collections to full signature ranges complete with marketing concepts; appearing on the high street, Bond Street and everywhere in-between.”
Natasha Bagnall and Siobhan Maher were selected as Trendsetters in the Professional Jeweller Hot 100 2014, in association with headline sponsor Pandora and principle partner The Company of Master Jewellers.
To read a digital version of the book in full online, click here.