Curating a leading bespoke jewellery business and retail offer.
Intuition is at the root of everything Sarah Raffel does, whether creating alluring and intricate commissions from Glasgow-based Brazen Studios or choosing designer jewellery and watches to sell in the adjoining Brazen shop.
Being named a Trendsetter in this year’s Hot 100 is testament to each of Raffel’s creations forged within Brazen Studios, dreamed up in collaboration with clients who are only limited by their imaginations. “At its most basic level, design for me is a combination of problem-solving and experimentation,” Sarah says. “I also believe that working alongside others can generate great ideas that I could not have achieved in isolation. It can lead to mistakes being made, but those are just as valuable as getting it right first time.”
Among her projects this year has been a collaboration with a saddle maker and commissions ranging in their inspiration from the interior of cathedrals to 1920s German Expressionist film posters, and the colours and shapes of the Byzantine era. Truly, every day for Sarah is different.
Her business is now 10 years old, but like her varying commissions, not once has it sat still. Simultaneous to the design studio, Sarah also sells work from a curated collection of designer brands, including Lee Renée, Sarah Brown, Katie Lees and 2014 Hot 100 NexGem Rosie Sanders.
Sarah describes a noticeable shift in sales and footfall in the past year but says the business continues to strive and achieve great standards, despite the occasional challenge in the supply chain or selecting the perfect ranges for her shop. But, she adds, the past 12 months have also been full of achievements, of both the business and personal kind. With her forward-looking attitude, Sarah says confidently: “Honestly, I would like to think that my greatest achievement is still to come and that is what keeps me passionate and excited about what I do.”
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