The creative director on her talisman and totem-inspired designs.
Globe-trotting is becoming an art form for Tina Lilienthal, whose collections have struck a chord with buyers and retailers from the arrondissements of Paris to the bustling districts of Hong Kong.
Her most recent collection Pow Wow is a modern interpretation of talismans and totems, inspired by Native Americans and infused with a contemporary, urban vibe.
One look at the African padauk wood and natural feathers used throughout the unisex range was enough to tempt fashion retailer Paul Smith, who snapped-up an edit of pieces for both its men’s and women’s stores in Paris and London.
An invitation from Italian brand OPS Objects also led Tina to Hong Kong this year, where she picked up a smattering of new stockists, quickly followed by significant success in Seoul as part of the UKTI Great Weeks initiative.
Amid this whirlwind of global highs, Tina still manages to make time for the UK, where she has taken up academic posts and guest-mentoring positions at Mastered, De Montfort University, London College of Fashion and the Conde Nast College of Fashion & Design.
Thankfully, Tina has the type of logical and organised mind required for such a busy schedule, joking that it is “sometimes good to be German”. Since graduating from the Royal College of Art, Tina has focused on creating jewellery with a sense of integrity. “In a throw-away society I admire people that create lasting things that have a meaning or a message,” she says.
In the coming months her focus will be on tackling the South Korean market further and venturing further into men’s jewellery, all with a sense of humour of course, because as Tina knowingly notes: “My friends say I’m a true German but I think I’m funny.”
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