Niall Paisley and Johnny Rocket, directors, Johnny Rocket

The last 12 months have been full of toasts and celebrations for Johnny Rocket and Niall Paisley, who have officially led Greenwich-based boutique Johnny Rocket through its 10th year of trading.

Describing his decade of retail, Johnny explains: “It has given us an unparalleled experience in communicating with the public and enhanced our brand, which will be of benefit in the next phase of Johnny Rocket’s future.”

Johnny and Niall have developed an almost fool-proof check-list for successful retail, including “empathising with your clients, making them the focus of your attention and concentrating on their needs and desires”. Niall adds: “You can’t be selfish as a retailer, so any initiatives we focus on are with that in mind.”


Despite this know-how the pair are still gearing-up to make radical changes to the Johnny Rocket offer in the company months, with Johnny noting a “repositioning” is in the works.

Despite the pressures of work, Johnny and Niall have developed genuine friendships with clients and enjoy spending time in Greenwich over the bustle of Central London. Classic Cars, vintage events, going to gigs and drinking beer are all top of the to-do list for the pair, with Johnny adding: “If you catch me on a day off I’ll be with my wife, daughter and dog with friends on the Kentish coast or in the countryside.”

As well as starting The Mean Old-Timers classic vehicle club in Greenwich, Johnny is proud of being invited to continue on the British Hallmarking Council for a third term. And what better way to celebrate all these achievements than with a pint at The Admiral Hardy — the most Rock ‘n’ Roll pub in Greenwich and the location for their Hot 100 profile. Cheers!

To read a digital version of the Hot 100 2015 book in full online, click here.