It’s been another packed year for Kasun London founder and creative director Kasun Ekanayake, including scooping an Editor’s Choice Award for ‘Most Innovative Design’ at last year’s International Jewellery London.
He explains: “I always feel a great sense of achievement when releasing a new collection and we were able to launch two new collections with great success this year. We also re-designed and re-launched our website, which I’m very happy with and looks great.”
New Zealand-born Kasun has also seen a flurry of celebrity attention for his designs this year, especially from the likes of Cara Delevingne, Jourdan Dunn and Kendall Jenner — this year’s ‘It’ girls. As a result of these A-list associations, Kasun has partnered with top celebrity stylist Emmanuel Ezugwu to produce a range for London Fashion Week SS16.
Despite this, it is the international success of Kasun London that has really put a smile on his face. “I feel our biggest achievement during the last 12 months is the success we have experienced in international markets, especially in China where we have nearly as many stockists as we do in the UK. Considering we started the brand less than three years ago without any stockists I feel it’s a great achievement to have so much success internationally, and I believe it shows the quality of our designs, craftsmanship and branding.”
Having recently taken on a sales agent in China, Kasun London has seen its stockist base increase to seven stores, aided considerably by a refreshed web offer and boosted PR. Kasun explains: “With the growing presence and recognition we needed a website to reflect everything we are as a brand. The new site offers improved e-commerce and is showing promising signs from an increased sales point of view.”
In the coming months, Kasun will turn his attentions to the US market and Paris Fashion Week, as well as the Christmas sales season. But it’s not all work for the talented designer (despite his other role as head of jewellery design for the HD Group), who notes: “I love what I do but I always try to stay award from any jewellery related activity during the weekend to keep my mind off work.”
He jokes: “I’m a tragic cricket fan, so I tend to spend most of my free time reading about or watching cricket.”