HOT 100 BRAND CHAMPIONS: Benjamin Caplan, UK & Ireland Sales Manager, Yoko London & Euro Pearls


Sales manager Benjamin Caplan is energised by the success of Yoko London and Euro Pearls over the past year. His own role in the development of the brands has included opening the doors to several new independent retailers in the UK.

“Jewellers are key to the success of our British company and we are immensely proud of our close relationship with so many of them. We look for retailers who are the right fit for our brand, to be our true partners in every sense of the word, rather than simply acting as supplier and client,” he explains.

This year also heralded the launch of a new range of nine carat classic pearl jewellery under the Takara brand name, and several contemporary designs within existing Yoko London collections.

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“In addition, we have developed a comprehensive marketing package for our retail partners. This has driven phenomenal new business and helped our pearl stockists to see unprecedented growth in their pearl sales,” he adds.

A keen motorcycling enthusiast and amateur singer, pictured here in the oldest working music hall in the world, Wilton’s in London, Benjamin is also a dedicated family man.

He attributes each and every business achievement to the support of his wife, saying: “She keeps me grounded when I get carried away and brings me up when I lose momentum!” Looking to the future, his mission is clear: “My key aim for the company is to build upon our unique offering, heritage and size to grow the UK market further.

The advances we have made during 2016 – in terms of our product offering and wider business practices, as well as the worldwide success of the Yoko London brand – will hopefully pave the way for an even better year to come.”

Tags : Benjamin CaplanBrand ChampionsHot 100Yoko London & Euro Pearls
Andrew Seymour

The author Andrew Seymour

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